SAN FRANCISCO — Minted, a marketplace known for its high-quality designs created by independent artists, is teaming up with local commerce platform DoorDash to provide nationwide on-demand delivery of Minted greeting cards. The partnership will kick off with a special Valentine’s Day collection, followed by a wider range of cards for various occasions.
This Valentine’s Day, shoppers, especially those who tend to wait until the last minute, can easily express their love with a selection of top-notch greeting cards featuring the artwork of independent artists. These cards, along with other gifts, will be available through DashMart, a new type of grocery and convenience store on DoorDash, as well as The Flower & Gift Boutique.
Minted, favored by younger generations, is focused on meeting consumers’ needs. Today's Millennials and Gen Z shoppers prefer convenient experiences, seamless transactions, and fast deliveries that fit into their busy lives. According to a survey by Advantage Solutions, while most Americans plan to buy a Valentine’s Day card, 25% of men plan to wait until one to two days before the holiday. Minted’s collaboration with DoorDash aims to cater to younger consumers who heavily use online food delivery services, making it easier for last-minute shoppers to find thoughtful greeting cards and gifts without having to travel far or sift through store displays.
“Millennials and Gen Z consumers look for a balance between convenience and quality in the products they purchase,” said Minted Co-Founder and CEO Melissa Kim. “At the same time, they value authenticity and purchases that align with their values. Partnering with DoorDash allows Minted to offer artisanal products that express individuality and support independent artists, with the immediacy and convenience of on-demand delivery.”
DoorDash provides a modern delivery experience that its customers appreciate, making it a valuable new distribution channel for Minted. According to a survey by LendingTree, 82% of consumers used on-demand delivery services over the past year, with Millennials spending the most compared to other age groups.
Minted attracts a much younger audience compared to traditional greeting card companies, with a majority of its customers aged between 19 and 38. This demographic shift has led retailers to partner with Minted to attract younger shoppers. Minted’s retail partners include Target, West Elm, Pottery Barn Kids, Pottery Barn Teen, Williams-Sonoma, Barnes & Noble, and now DoorDash.
Minted is a premium marketplace dedicated to discovering and nurturing creative talent worldwide. Its wedding, holiday, gifts, art, stationery, and home furnishings products have reached over 75 million homes globally. Through Minted’s crowdsourcing technology, consumers can vote for their favorite designs, ensuring a continuous supply of fresh and trendy products. Since its launch in 2007, Minted has expanded into new categories such as wall art, textiles, digital content, home decor, and furnishings, while also establishing partnerships with major retailers and consumer brands to provide traditional retail distribution for its independent artists.
The company has raised over $300 million from leading investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.
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