How Influencers Can Make More Money on TikTok?

When 86% of young Americans say they want to be a social media influencer, it makes you wonder: How can you make money?

YouTube set the standard with its Adsense program, and Facebook and Snapchat also pay for content. TikTok, known for short videos, introduced its Creativity Program Beta globally in September 2023. It pays creators for longer videos, replacing the Creator Fund.

TikTok says users spend half their time on longer content, and creators see more growth with longer videos.

Creators need strong connections with their audience, which drives the influencer economy.

So, how do you move from short to long videos?

Here's a three-step guide based on successful videos:

Tell a good story:

Start with a hook to grab attention.

Introduce conflict and resolution.

Vary the pace to keep it interesting.

End with a twist to keep viewers engaged.

For example, a childcare worker shares relatable stories, starting with an emotional hook and using different perspectives for conflict and resolution.

Give people a reason to share:

Content should relate to people's identity or emotions.

Make them laugh, cry, or feel something.

Provide useful information.

Shoot and edit well:

Start with a strong visual hook.

Change scenes every few seconds.

Use music to set the mood.

For instance, a creator in the UK uses humor and quick cuts to keep viewers engaged.

In conclusion, longer content can be monetized on TikTok and other platforms, giving creators financial freedom and authenticity.

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